Forum for the Future founder Jonathon Porritt launches latest book which presents solutions to Singapore’s biggest environmental challenges [Press Release]
Singapore, 26 September 2013 – Today, Forum for the Future Founder and eminent British environmentalist and writer, Jonathon Porritt, CBE, addresses some of Singapore’s biggest environmental challenges through the launch of his latest book – The World We Made: Alex McKay’s Story from 2050.
Told through the eyes of Alex McKay, a 50 year-old teacher writing in 2050, Mr Porritt’s book describes the key events, technological breakthroughs and lifestyle revolutions that he believes could transform South East Asia and the rest of the world over the next few decades.
The launch of the book at the Palais Renaissance in Singapore today –– is the second stop of a global 20-city tour, following the inaugural launch in Hong Kong on Tuesday. Mr Porritt said it was “especially important” to visit Singapore on the tour given the country’s unique environmental challenges, many of which are addressed in the book. Singapore is also the site of Forum for the Future’s new Futures Centre, which opens in November and will use tools like ‘trends analysis’ and ‘scenarios’ to help private and public sector organizations plan more effectively and proactively for a sustainable future. The insights from the book will feed into Forum’s broader strategic futures work.
Jonathon Porritt said: “The ‘Singapore Haze’ is one example of a highly visible environmental challenge that has helped shift people’ understanding of the urgency of addressing sustainability issues. There is now increasing public pressure on companies to address how they produce and buy palm oil, as well as greater public awareness of how all of our actions are contributing to the problem.
“Singapore has woken up to its core sustainability issues, including its reliance on imports for its food and water supply and traffic congestion, but more needs to be done to ensure the kind of future we want for ourselves – and the generation to come. I hope that this book will inspire businesses and individuals to do their bit, take action and think again about sustainable development.”
In his book, Mr Porritt warns that in the coming years society could face water riots, cyber warfare, peak oil and global famine. However, he also argues that a sustainable world is possible and life in 2050 in Singapore could include waterless toilets, personal robots with more computing power than your own brain and an environment where all your food is grown on your local vertical farm.
The launch event today is attended by government leaders, corporate social responsibility experts and NGO representatives, and includes a knowledge sharing session with the author.
All royalties from the book will go to support the work of Forum for the Future; a leading non-profit, which works globally with businesses, governments and other organisations to solve complex sustainability challenges. Its partners include global brands such as Maersk, Pepsico, Nike and Unilever, public sector organizations, NGOs and social enterprises.
Mr Porritt continued: “Singapore has higher than average levels of climate change vulnerability due to the sheer concentration of economic activities in coastal areas. However, the country is also uniquely placed to drive forward the technological and social change that is required to address this challenge due to its forward-thinking practices already in place. In November, Forum for the Future will open a new Futures Centre in Singapore, which will act as a hub for the whole region, to catalyse the changes we need to see today.”
Source: Forum for the Future